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Octubre de 2020 Página 2 de 2

The packaging and conversion industry in 2030: challenges and opportunities

Going forward, converters, brand owners, retailers, and even recyclers need to work together to develop solutions aligned with consumer interests.

For their part, paper and cardboard will continue to benefit from the growth of e-commerce, becoming the ideal material for the implementation of solutions such as RFID tags, rapid response codes and other Internet of Things technologies.

The report also notes that glass and metal face significant challenges in terms of omnichannelity, but their strength, product protection and sustainability profile make them an interesting choice for brands that want to replace plastic packaging with other substrates.

"Looking ahead, there needs to be much closer partnerships with brand owners, retailers, upstream and even downstream recyclers to think about how packaging is going to work, what the value chain looks like, what problem it solves," says Daniel Nordig-rden, senior partner at McKinsey & Company. "The secret to innovation is to find the biggest problem the customer cannot solve. Then you think about how to solve it, and that's not a solo job, it requires an ecosystem."

Packaging companies are required to change their approach to prepare for the next decade. By developing a business model based on innovation, agility, reallocation of assets and resources (including mergers and acquisitions), collaboration and sustainability, converters can prepare from now on for the challenges and opportunities posed by the packaging of the future.

Fin.

Palabras relacionadas:
the future of the packaging industry, the future of the packaging and converting industry, the packaging industry in 2030, trends in the packaging industry, the packaging industry in Latin America
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